Bradley Cooper carries “Limitless” to Friday lead

By Sean O’Connell The sky may be the limit for Neil Burger’s new thriller “Limitless,” which leads the weekend box office in early reporting.

“Limitless,” which stars Bradley Cooper of “The Hangover” as a struggling writer who unlocks the full potential of his brain using an experimental pill, earned between $5.5M and $6.3M on Friday night to lead all newcomers at the multiplex, according to THR.

If estimates hold, Burger’s film could be looking at an $18M weekend. It would be a huge opening for a director who only opened films in limited release (“The Lucky Ones,” “The Illusionist”) and has not enjoyed a grand opening on this scale.

That number also puts “Limitless” slightly ahead of this week’s other new openers, “Paul” and “The Lincoln Lawyer,” which each grabbed around $4M in Friday ticket sales, THR reports.

All three could open to around the same number. It helps that all opened in roughly the same number of theaters: “Paul” leads with 2,801 theaters, followed by “Limitless” (2,756) and “Lincoln Lawyer” (2,707).

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