Netflix nabs “Mad Mad” rerun rights

By Sean O’Connell Netflix continues its push to acquire coveted programming that’s sure to drive up subscribers.

Shortly after completing a lucrative deal for the original series “House of Cards,” starring Kevin Spacey and produced by David Fincher, Netflix has announced that it has purchased the rights to “Mad Men” reruns.

THR reports that Netflix paid “nearly $1 million per episode for all seven seasons” of the hit AMC television drama. The series will debut on the Internet subscription service on July 27.

This is yet another aggressive move by the rental company to keep parties interested in its services. And while $1 million per episode seems expensive, it’s a bargain compared to the millions Netflix paid to bankroll “House of Cards.”

As for “Mad Men,” season five of the hit drama hasn’t even begun filming yet. It will begin airing in March 2012.

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