“Transformers” trailer arrives tonight

By Sean O’Connell
Hollywoodnews.com: Later tonight, Paramount Pictures will launch the first official, full-length trailer for Michael Bay’s third “Transformers” movie, “Dark of the Moon.”

The trailer will go live online at 7:30 p.m. ET/4:30 p.m. PT, giving fans their first full glimpse at the Bay-hem in store for the July 4 movie holiday.

We have been writing a lot on this site lately about brand awareness, and how much preview footage certain franchises need to show to tease fans. “Harry Potter” and “Twilight,” I argued, don’t have to show much. Fans will come, regardless of what’s shown (or not shown) in a trailer.

I also think “Transformers” falls into that category. With Bay and Shia LaBeouf returning for their third effort, don’t most fans already know what they can expect from a “Transformers” film? We’re really coming for the effects, and wouldn’t want them spoiled in a revelatory clip.

We’ll know in a few hours what’s being shown in the first full “Transformers” once it arrives online. Check www.Apple.com/trailers later tonight.

“Transformers: Dark of the Moon” will be in theaters on July 1.

Follow Hollywood News on Twitter for up-to-date news information.

Hollywood News, Hollywood Awards, Awards, Movies, News, Award News, Breaking News, Entertainment News, Movie News, Music News

About HollywoodNews.com

Doing our best to bring you "The Pulse of New Hollywood®." Follow us @hollywoodnews

Follow us

Breaking Hollywood News   


One Comment

  • April 28, 2011 | Permalink |


Leave a comment

You must be logged in to post a comment.