Kevin Smith teases “Red State” VOD, unique theatrical plan

By Sean O’Connell When it comes to Kevin Smith news, there’s no better source than Kevin Smith, himself. The “Clerks” writer-director has made himself remarkably transparent over the years, conversing with fans and media members on Twitter, establishing a network of well-downloaded podcasts, launching his own (free) radio station and – oh yeah – directing movies every now and again.

Smith’s latest, “Red State,” has been testing the traditional distribution model. After a stop at Sundance, Smith took the film on the road, sidestepping traditional marketing costs to appeal directly to his loyal fanbase. And while he always said “Red State,” which cost $4 million and so far has earned $5M, would get a theatrical run in the fall, there’s a new wrinkle to the story. But I’ll let Smith tell it.

“In the spirit of how we’ve always done things on Red State, we’re gonna do our theatrical distribution a bit differently,” Smith writes on

He reveals plans for a VOD run beginning on Labor Day (for what Smith says will cost “like $10”). He teases the potential of a live Q&A after theatrical screenings that can be beamed into theaters via satellite.

“So in lieu of multimillion dollar spending to build awareness for a one-month-at-best standard theatrical release, the Red State theatrical release aims to be more creative (and less cost prohibitive),” Smith explains. “And unlike the standard theatrical release, with our approach, we get to pack on extras and frillies (like I said: my directorial super power is the shit that happens after the movie’s over).”

There’s plenty more on the site, including a history of Smith’s moves with regards to “Red State” this year. If you are interested, read on!

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