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“Smurfs” beating “Cowboys & Aliens” at box?

By Sean O’Connell It was the neck-and-neck race nobody predicted.

Both “Cowboys & Aliens” and the live-action “Smurfs” movie earned an estimated $13 million on Friday, putting both films on track for a $38M weekend. Analysts say Jon Favreau’s sci-fi/western mash up fell short of its expected $15M mark for Friday, while Raja Gosnell’s family film overperformed.

The increased 3D ticket process might have helped, with “Smurfs’ receiving the bump but “Aliens” sticking with 2D (for the better, creatively). It will be interesting to track each film’s progress over the weekend to see if families turn out in droves and push “Smurfs” to a surprise weekend win.

As for the weekend’s other newcomer, “Crazy Stupid Love,” it got off to a decent start on Friday by earning an estimated $6.5M on its way to an $18-$19M weekend.

“Captain America” also continued to perform well, posting $7.5M on Friday. It could add an additional $25M to its pot by Sunday night.

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One Comment

  • July 30, 2011 | Permalink |

    Cowboys & Aliens is the by far the biggest flop of the summer without a doubt. You don’t need to wait until Sunday to see the Smurfs kick some Alien $#&. People behind the marketing push of Aliens should be fired, waiting for Comic Con to help build buzz was a lame excuse.

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