“The Big Lebowski” brings social party to Facebook

By Sean O’Connell
Hollywoodnews.com: Precious few films are as interactive as Joel and Ethan Coen’s “The Big Lebowski.” The cult comedy — which already has its own annual Lebowski fest consisting of bowling, trivia, costume contests and White Russians – recently celebrated its Blu-ray release with a festive cast Q-and-A in New York City. Then, Universal decided to take things one step further.

The studio now plans to offer the film for rent directly through the movie’s Facebook fan page, giving viewers a chance to be part of what they are calling “the supreme Lebowski experience” by renting the film through Universal’s new “Social Theater” application. This will allow fans to view and interact with the movie through its official Facebook page, which we hear really ties the Internet together.

The debut on Facebook complements the film’s high-definition release on Blu-ray, in stores now.

From the release:

The film will be available for 30 Facebook Credits ($3) for a 48-hour rental window and is available to consumers in the United States. The Big Lebowski is rated R and can only be rented by Facebook users who are at least 17 years of age.

The Social Theater application integrates social features into all aspects of the movie rental experience, leveraging Facebook’s powerful community features to spread the word, offer a coupon and enhance the viewing experience. While watching the film, consumers will have the ability to “like” and comment on memorable quotes and scenes, as well as see comments that friends and other The Big Lebowski Facebook fans have made while watching the movie. In addition, users who rent the film will be able to pass along a $1 discount off the rental for up to five friends through Facebook’s “Buy With Friends” platform. Social discovery features allow fans to share their favorite clips, quotes and comments on the movie with their friends.

NBC Universal worked with Milyoni, a leading developer in F-commerce, who created the Social Theater technology offering movie lovers a unique, engaging, social viewing experience on the Facebook platform.

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