Brazil upset at Gisele Bundchen’s latest lingerie campaign Gisele Bundchen has been the pride and joy of Brazil for some time now, but it seems she has upset the country with her latest lingerie campaign.

Bundchen is in a TV campaign for Hope lingerie where she portrays women in a way the country is unhappy about, states The ad has Bundchen trying to seductively smooth things over with an upset husband after she does things like wreck his car and maxed out his credit card.

“You’re a Brazilian woman — use your charm,” the voiceover says while Bundchen is in her underwear.

However, Brazil doesn’t want women to appear this way as the country’s secretariat has commented, “The campaign promotes the misguided stereotype of a woman as a sexual object of her husband and ignores the major advances we have achieved in deconstructing sexist practices and thinking.”

The company has commented back that they were making jokes about daily life and not trying to devalue women.

What do you think about the ad?

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