Oscars: Official Web site Oscar.com pulls back its curtain – AWARDS ALLEY

By Sean O’Connell
hollywoodnews.com: It all (officially) begins with a Web site.

Oscar.com, the official online home of the 84th Academy Awards, launched its award-winning Oscar Digital Experience today with a first look at Billy Crystal’s return to Oscar’s stage. Now that the site’s up and running, it also features an interactive timeline and Oscar’s official Blog, which will feature daily content including red carpet fashion trends from stylists and tips from master chefs and lifestyle experts on hosting the best Oscar viewing party.

Oscar Buzz, the site’s social media page, will track real-time comments from fans using the hash tags #Oscars and #OscarBuzz.

“Last year our team set the bar high in terms of interactive second screen experiences,” said Karin Gilford, senior vice president Digital Media, ABC.com. “This year we are taking the best of what we learned and are building on it. Beginning today we’ll take visitors on an unparalleled journey all the way through Oscar Sunday.”

“Oscar.com is for the movie fan in all of us,” said Christina Kounelias, chief marketing officer, Academy of Motion Picture Arts and Sciences. “The site not only allows us to share the latest Oscar news, but also connects fans everywhere with 84 years of unforgettable Academy moments.”

Here are some key dates Oscar fanatics will want to pay attention to:
– On nominations morning, Jan. 24, Oscar.com welcomes back Internet personality Shira Lazar, who will kick off the first video installment of “Oscar Buzz” by covering reactions from the social media world

– On Jan. 29, “Oscar Buzz” kicks off “Oscar Talks,” a four-part video series focusing on the Actor, Actress, Directing and Best Pictures categories.

– Entertainment Weekly’s Dave Karger returns on February 1 to Oscar.com with “Nominated…with Dave Karger.” The 10-episode series will provide the ultimate film buff’s analysis of the Best Picture race.

– It’s all glamour and glitz beginning February 11. “Best Dressed” launches with Rachel Smith, host of On The Red Carpet, doing interviews with stylists, makeup artists and hair stylists, as well as covering live events, and of course, offering post show analysis of Oscar Night fashion.
– On Oscar Sunday, February 26, Oscar.com will have live cameras strategically placed everywhere from the red carpet to backstage, and even the Governors Ball, providing the ultimate insiders view before, during and after the show. The cameras will broadcast online, as well as on iPad, iPhone and iPod touch.

The 84th Academy Awards will be presented on Sunday, February 26, at the Kodak Theatre at Hollywood and Highland Center, and televised live by the ABC Television Network.

Awards Alley brings you the best Oscar coverage. Click below to read our exclusive interviews with:
Harvey Weinstein
– The cast of “The Artist.”
Kenneth Branagh for “My Week With Marilyn.”
Bennett Miller talks “Moneyball.”
Sir Ben Kingsley and Chloe Grace Moretz for “Hugo.”
Tilda Swinton for “We Need to Talk About Kevin.”
David Fincher, Daniel Craig and Rooney Mara on “The Girl With the Dragon Tattoo.”
Viola Davis and Octavia Spencer for “The Help.”
Tate Taylor for “The Help.”
Woody Harrelson for “Rampart.”
Gavin O’Connor for “Warrior.”
Gary Oldman and Colin Firth for “Tinker, Tailor, Soldier, Spy.”
Charlize Theron, Patton Oswalt, Jason Reitman and Diablo Cody for “Young Adult.”
Steve McQueen for “Shame.”
Glenn Close for “Albert Nobbs.”
Seth Rogen and Will Reiser for “50/50.”

For complete Oscar and Film Festival coverage, visit our Awards Alley for the latest news items, reviews and interviews all season long.

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