Adam Levine explains why he is creating a fragrance Adam Levine once dissed celebrity fragrances on Twitter, but now that he is creating his own, he has some explaining to do.

Levine recently took some time to explain why he changed his mind about celebrities making fragrances and decided to do it himself, states “I cringed the first time I heard about [the offer of doing my own fragrances]. But at the end of the day, I thought that it was a cop-out to say, ‘Oh, that’s lame. I don’t want to do that.’ Just to say no and not to try to elevate this is a cop-out,” Levine commented.

And it seems the key for him will be his level of involvement in the process: “I’ve seen cool, sexy, inspiring things in fragrances. If I’m emulating those things, then I love it. If I’m not putting any effort into it, if I’m cashing in and just letting it go and having nothing to do with the creative process, I’m not interested.”

Do you think his fragrance will be any good?

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