Blake Lively is the new face of Gucci perfume ‘Gossip Girl’ star Blake Lively has a new job that will have her smelling her best.

Lively has reportedly been named the new face of Gucci’s newest fragrance, Gucci Première, states E! News. “I admire the qualities of the Gucci Première woman and feel honored to represent the fragrance,” Lively said about taking on the gig.

The fragrance will be released in the U.K. in late July and all over the world in September.

Do you think she’s a good choice?

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