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The Hobbit: An Unexpected Journey Top film of the weekend was once again

As I have been warning about for months, 10,000 releases all opened in this very weekend, with another 5,000 coming on Tuesday. Let’s just get right into it. The top film of the weekend was once again The Hobbit: An Unexpected Journey (review), but it actually took a massive dive from last weekend. The film earned $36 million, or down 59%.

It’s tough to compare this to the previous Lord of the Rings films because they all opened on *this* weekend and had the unbeatable holiday cushion to keep them afloat. Still, the film has $149 million in ten days, or well below the respective ten-day totals of The Two Towers ($168 million) and Return of the King ($190 million) and very much behind where they were at the end of their second weekends (IE – 12 days as they all opened on Wednesdays – $168 million and $200 million respectively). It’s not bombing, but it’s already proving that it’s not the box office second-coming ala Star Wars Episode One: The Phantom Menace. Come what may, just with this year’s Spider-Man reboot, what was once the biggest franchise of all is now just another large fish swimming in the blockbuster pond.

To read more go to Mendelson’s Memos

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