Tag Archives: Market research

Market Research Expert Kevin Goetz Launches Screen Engine LLC

BY ROBERT W. WELKOS Movie research expert Kevin Goetz announced today the launch of a new research, marketing and consulting firm, Screen Engine, LLC, to offer a spectrum of products and services to the movie industry. Goetz, a 23-year veteran of motion picture market research, hopes his new company will[...]

“Dear John” breaks “Avatar’s” reign at box office

Reuters reports that Relativity Media’s romantic military love story “Dear John,” opened to much higher numbers than expected. Despite the winter storm on the East Coast, it still pulled in $13.8M on opening night, heading it on course to bring in $32M over the weekend. This would beat “Avatar’s” expected[...]