Tag Archives: Merchandiser

Twilight “New Moon” wins LIMA License of the Year award

By Kim Palacios “Twilight” is everywhere–not just in book stores and theaters but in fast food restaurants, and on confections, and on clothes. The franchise’s merchandising has been so effective as to win “New Moon” the International Licensing Industry Merchandisers’ Association (LIMA) License of the Year award. Among high-profile co-brands[...]