Tag Archives: viral marketing

“Dark Knight” viral push continues with Arkham craziness

By Sean O’Connell Hollywoodnews.com: The viral marketing campaign for Christopher Nolan’s “The Dark Knight Rises” continues to burn up the Internet, and we mean that literally as well as metaphorically. Weeks ago, Batman fans who hashtag Tweeted “The Fire Rises” were treated to the first look at Tom Hardy as[...]

“Dark Knight” viral campaign reveals first Bane image

By Sean O’Connell Hollywoodnews.com: And so it begins. We’ve got more than a year until Christopher Nolan’s “The Dark Knight Rises” reaches theaters, but Warner Bros. (as they did so effectively with “The Dark Knight”) has begun a viral campaign to generate interest in the sequel and get fans involved.[...]

Elle Macpherson doesn’t feel ‘Body’ nickname fits anymore

HollywoodNews.com: ‘Britain’s Next Top Model’ host Elle Macpherson said she wants to drop her tag ‘The Body’ as she feels she has a more natural image now. The 47-year-old has had two sons since she picked up the label and said she feels a different person now she’s got older.[...]

SDCC ’10: ‘Tron: Legacy’ cast and crew talk about tackling the overdue sequel

hollywoodnews.com: Thursday morning at the Hilton Bayfront Hotel in San Diego, a particularly long line of actors and filmmakers from the upcoming film Tron: Legacy appeared in front of journalists to field questions and talk about the process of making the film. Not to be confused with the public panel[...]

“Iron Man” viral marketing campaign underway

Paramount sent an invitation to HollywoodNews.com this evening inviting us to investigate Stark Expo 2010, an obvious viral marketing tool to help the studio promote Jon Favreau’s upcoming summer tent pole sequel, “Iron Man 2.” The e-mail read, “Better Living Through Technology. Please check out the upcoming Stark Expo, opening[...]